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To boost their pensions or business professionals with experience in senior management positions, there's little point in using the latest teen slang or making references to Temptation Island. This is why it is so important to develop an accurate buyer profile. Know your sector This is where some marketing agencies can run into trouble if they don't have experience in the investment industry. This is an industry with many regulations.

An performance standards, and it's bad news for everyone if your marketing doesn't meet all the required criteria. The FCA has specific guidelines for social media communications – that's how philippines photo editor important it is. All messages must be clear, fair and not misleading. When it comes to investment marketing, it is not a task that can be handed off to the nearest intern. One way to manage these risks is to write a document.



The most common objections and standardized responses for use on social networks. These pre-approved responses can be used to provide a quick response and minimize risk. Know your competitors Keep your friends close and your enemies closer. It is a well-known saying, and with good reason. If you can figure out what products you compete with, you can identify your own strengths and weaknesses and differentiate.