Creating demand
for a new product that no one knows about or offering a product to those who may be interested in it ; increase recognition be visible . When setting up banner advertising, targeting works, so advertising works
for a clearly defined target audience, collected on
the basis of gender, place of residence, professions, hobbies, age and location. Display advertising is considered one of
the most effective tools
for interacting with
the target audience. For example, you went to your favorite
online store, looked at a couple of products
there, and
then you start seeing a banner everywhere. This is
the trick. Internet search has evolved, you can read about it here. Types of advertising banners As we found out, banner promotion plays a key role in promoting your
online store.
Before launching an advertising campaign, let's try to figure out
photo retouching what types of banners there are. Advertising banners are classified depending on the format statistical image jpeg, png , gif image or flash animation. A static graphic banner is a graphic advertising information block that is drawn by designers. Classic context. Interactive banner or animated banner. GIF image or flash animation. It's no secret that animation catches the eye faster than static. After you have decided on the layout, the contextologist, based on thorough analytics, decides which banners will work more effectively. Types of banners depending on the intended purpose Informationa.
Help build loyalty and increase interest. If a product has been updated on the site or a new service has appeared, it is better to resort to this type of banners. Brand or image. A banner with a logo that increases brand awareness. Perfect for well known brands that want to create positive feedback using a laconic design. Targeted or transactional. Banners that invite the target audience to go to the site, subscribe to a product newsletter, or simply look into the catalog to look for something interesting.
